Starting a business can be very expensive. Most entrepreneurs will try and look for investors to fund their idea. Some might not know that an investor will never invest in a venture that does not show promise of future success. That is why you should be able to convince them that your idea will be profitable. How do you do this? For one, your idea should be unique, and you should have records of past or projected financial performance. You should also show that you can grow the business to new heights regardless of the environment the business will be operating in. This article is best suited for an entrepreneur who wants to market their idea to potential investors. Read on for more insight on what investors want to know.